Meet Us – WE-EF Australia/New Zealand
In the Australian and New Zealand markets WE-EF LIGHTING started its operation with just three employees in Victoria in 1994, growing to nearly 40 employees over the next twenty five years. A wide range of exterior LED luminaires – from inground luminaires to light columns and projectors – are assembled in Braeside, Victoria for delivery to commercial and public projects all over Australia and New Zealand.
Iconic projects like the Sydney Opera House, Melbourne Convention Centre, Auckland Sky Tower, Adelaide Oval Stadium and University of Queensland are examples of WE-EF’s success stories.With 25 years of customer support, technical expertise and outstanding product knowledge, WE-EF LIGHTING Australia / New Zealand is the preferred choice for many lighting and architectural professionals.
Our Management


Jonathan Cleland
Head of Region Australia / New Zealand
Jonathan, who prefers ‘Jonno’ brings to the WE-EF family 20+ years leadership experience driving premium brands in B2B/B2C businesses in various industries mainly via designer specification. Jonno is passionate about driving growth and fiscal performance through the development of sales and marketing capabilities of the business and garnering a vibrant, positive culture.


Mark Pipunic
Head of Operations
Mark came to WE-EF lighting following a career spanning 20 years in best in class Tier 1 Automotive Manufacturing. Holding senior roles from Customer Service & Sales, Logistics, Lean & Continuous Improvement and Commercial, Mark is well placed to develop and lead the Operations teams into the future.


Elise Blight
Marketing Manager


Ronan Marsh
Sales Manager
With over 20 years’ experience in the lighting industry both in Australia and in Europe, Ronan brings a wealth of knowledge to WE-EF LIGHTING. He has held various sales and management positions with some of the world’s most respected lighting companies over the years. Ronan is as passionate about lighting as he is about people and he uses his broad lighting knowledge to deliver tailored, best-in-class and quality lighting solutions.
Our Staff


Bryan Skehan
Administration Manager


Fiona Hobson
Financial Accountant


Sue McConchie
Administration Assistant


Wayne North
Materials Manager


Mark Amsterdam
Purchasing / Stock Controller


Melinda Hart
Purchasing Assistant


Georgie Kozlina
Production Planning


Flavio Yap
Team Leader - Despatch


Theo Diamandopolous
Warehouse Leading Hand


Jayke Tuplin
Warehouse Operator


Rahul Fernandez
Production Manager


Herbert Allet
Team Leader - Assembly


Trevor Marchant
Leading Hand - Production Support


Aman Ataei
Leading Hand - Final Checks


Nalin Samaraweera
Leading Head - Open Checks


Ronald Andrada
Assembly Operator


Mahesh Kashap
Assembly Operator


Tom Prak
Assembly Operator


Thy Tor
Assembly Operator


Min Tchong
Assembly Operator


Patrick Zaharie
Assembly Operator


Vivek Shanmugam
Assembly Operator


Stefan Kisser
Technical Manager


Tony Duong
Project Support Manager


Andrew Richardson
Lighting Designer


Johannes Schweden
Product Quality & Systems Manager


Jeth Leong
Technical Officer


Althea Papalexatos
Customer Excellence Lead


Paul Carter
Customer Excellence Coordinator


Mari Bautista
Customer Excellence Coordinator


Tracey Wilson
Executive Team Assistant


Ina Parakhina
Digital Communications


Jason Gueit
Product Marketing Officer