Meet Us – WE-EF Australia/New Zealand

In the Australian and New Zealand markets WE-EF LIGHTING started its operation with just three employees in Victoria in 1994, growing to nearly 40 employees over the next twenty five years. A wide range of exterior LED luminaires – from inground luminaires to light columns and projectors – are assembled in Braeside, Victoria for delivery to commercial and public projects all over Australia and New Zealand.

Iconic projects like the Sydney Opera House, Melbourne Convention Centre, Auckland Sky Tower, Adelaide Oval Stadium and University of Queensland are examples of WE-EF’s success stories.With 25 years of customer support, technical expertise and outstanding product knowledge, WE-EF LIGHTING Australia / New Zealand is the preferred choice for many lighting and architectural professionals.

Our Management

Jonathan Cleland

Head of Region Australia / New Zealand

Jonathan, who prefers ‘Jonno’ brings to the WE-EF family 20+ years leadership experience driving premium brands in B2B/B2C businesses in various industries mainly via designer specification. Jonno is passionate about driving growth and fiscal performance through the development of sales and marketing capabilities of the business and garnering a vibrant, positive culture.

Mark Pipunic

Head of Operations

Mark came to WE-EF lighting following a career spanning 20 years in best in class Tier 1 Automotive Manufacturing. Holding senior roles from Customer Service & Sales, Logistics, Lean & Continuous Improvement and Commercial, Mark is well placed to develop and lead the Operations teams into the future.

Elise Blight

Marketing Manager

Ronan Marsh

Sales Manager

With over 20 years’ experience in the lighting industry both in Australia and in Europe, Ronan brings a wealth of knowledge to WE-EF LIGHTING. He has held various sales and management positions with some of the world’s most respected lighting companies over the years. Ronan is as passionate about lighting as he is about people and he uses his broad lighting knowledge to deliver tailored, best-in-class and quality lighting solutions.

Our Staff

Bryan Skehan

Administration Manager

Fiona Hobson

Financial Accountant

Sue McConchie

Administration Assistant

Wayne North

Materials Manager

Mark Amsterdam

Purchasing / Stock Controller

Melinda Hart

Purchasing Assistant

Georgie Kozlina

Production Planning

Flavio Yap

Team Leader - Despatch

Theo Diamandopolous

Warehouse Leading Hand

Jayke Tuplin

Warehouse Operator

Rahul Fernandez

Production Manager

Herbert Allet

Team Leader - Assembly

Trevor Marchant

Leading Hand - Production Support

Aman Ataei

Leading Hand - Final Checks

Nalin Samaraweera

Leading Head - Open Checks

Ronald Andrada

Assembly Operator

Mahesh Kashap

Assembly Operator

Tom Prak

Assembly Operator

Thy Tor

Assembly Operator

Min Tchong

Assembly Operator

Patrick Zaharie

Assembly Operator

Vivek Shanmugam

Assembly Operator

Stefan Kisser

Technical Manager

Tony Duong

Project Support Manager

Andrew Richardson

Lighting Designer

Johannes Schweden

Product Quality & Systems Manager

Jeth Leong

Technical Officer

Althea Papalexatos

Customer Excellence Lead

Paul Carter

Customer Excellence Coordinator

Mari Bautista

Customer Excellence Coordinator

Tracey Wilson

Executive Team Assistant

Ina Parakhina

Digital Communications

Jason Gueit

Product Marketing Officer