PEOPLE

WE-EF asked Noah Doughty, Account Manager at Light Culture Australia about the Sprinter Sculpture project.⁠

Q. Did this project meet yours and your team’s expectations?
A. Yes, the result exceeded our expectations.

Q. You mentioned earlier that projects like this one don’t come along very often, any interesting things you learned that can be applied to future projects?
A. We learnt about collaborating with artists who don’t necessarily work with light on a regular basis. We had to work together and explain how certain elements will be displayed in the final installation.

Q. What were the main challenges?
A. The main challenge was to use RGBW lighting to give rebirth to a sculpture, without turning it into an advertising piece. The artist of the sculpture was very involved and she had a vision of the end result that needed to be fulfilled. Other challenges included finding suitable mounting locations that would still enable servicing of the projectors; with the sculpture mounted on the peak of a steep hill, this was difficult.⁠

Q. How would you describe the final project result?
A. The final project result is fantastic, you get the pleasure of seeing the sculpture every time you drive down the M4.

“The final project result is fantastic, you get the pleasure of seeing the sculpture every time you drive down the M4.”

Noah Doughty
May 1, 2020
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